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Card Factory

CARD · Main Market · Retail · mcap £279m · 84.9p

Card Factory designs and makes greeting cards, gifts and party goods, and sells them mainly through its own UK stores. It also sells online and through partners such as Aldi, and has recently moved into the US.

Recent signals

Positive 6 Oct 2026

Aberforth increased stake from 6.66% to 15.07% in 2026

Large institutional holder building position while the share price was depressed after the December 2025 profit warning. 6 Oct 2026 23 Sep 2026 15 Sep 2026 17 Feb 2026

Negative 29 Sep 2026

Profit guidance cut to £55-60m in December 2025

Weak Christmas footfall led to below-expectation profit; H1 27 PBT again slightly down. 29 Sep 2026 12 Dec 2025

Mixed 29 Sep 2026

£15m buyback 83% complete, further £3m planned

Cash returned while net debt rose to £87.4m. 29 Sep 2026

Negative 23 Sep 2026

Wellcome Trust sold its entire 4.08% stake

A long-term holder exited during 2026. 23 Sep 2026 23 Feb 2026

Positive 22 Dec 2025

CEO, CFO and non-executives bought shares after December 2025 profit warning

Several directors bought at around 70p following the guidance cut. 22 Dec 2025 17 Dec 2025

Capital actions
  • 2026-04-28 buyback programme · £15m – Irrevocable programme to buy back shares for cancellation until 31 January 2027 28 Apr 2026
  • 2025-10-30 buyback programme · £5m – Share repurchase to satisfy employee share plan awards, running to 31 January 2026 30 Oct 2025
  • 2025-08-15 acquisition · £24.1m – Completed acquisition of Funky Pigeon from WH Smith 15 Aug 2025
  • 2024-12-05 acquisition · $25m – Acquired Garven Holdings to enter US gifts and celebration essentials market, c.5x EV/EBITDA 5 Dec 2024

From the company's own announcements · not investment advice

Company filings. Not investment advice.

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