Partnership with Sounder to add AI into Showcase

Audioboom (AIM: BOOM), the leading global podcast company, is pleased to announce a new partnership with Sounder, which will provide artificial intelligence (AI) to Showcase, the Company's global advertising marketplace.

Sounder's AI capabilities will be integrated into Showcase, giving brands who utilise the marketplace enhanced opportunities to maximise their podcast advertising spend.

The AI-powered Showcase marketplace will offer contextual ad targeting and brand safety controls, imperative in the continued expansion of Audioboom's work with global blue-chip brands.

Showcase will use AI to pinpoint topics of conversation within podcasts, then offer targeted ad placements to relevant brands. This contextual ad targeting will create premium value for advertisers and content creators.

Showcase will also use AI to provide brands with safety and suitability guidance, by identifying content that aligns with a brand's values and risk thresholds ensuring their ad campaigns are delivered at a high standard.

The Sounder integration works at scale, with inventory of more than 10 billion impressions across 8,000 podcasts set to utilise the technology through Showcase this year.

Audioboom expects the introduction of AI capabilities in Showcase to further boost the expansion of the automated marketplace. In 2024 Showcase revenue grew by more than 56%, and as the Company's highest gross margin revenue product, its growth will be key to our ongoing success.

Stuart Last, CEO of Audioboom, commented: "Showcase and Sounder are a perfect match, and I'm excited about the positive value this alliance will bring to our advertisers and podcast creators. AI will supercharge our platform in the coming years as we develop a more sophisticated product that meets the needs of our global blue-chip brand partners."

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