Lisher joins elevate.io GTM implementation

Blackbird plc (AIM: BIRD), the technology licensor, developer and seller of market-leading cloud native video editing platform, Blackbird, and developer of the online collaborative video editing and content creation platform, elevate.io, gives an investor update (via video):

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In the video Ian McDonough, the Company's Chief Executive Officer, interviews Nick Lisher, a Non-Executive Director of the Company, who has recently been appointed as a consultant to work on the Go To Market implementation for elevate.io. Ian and Nick make the following points:

Go To Market

• Nick's background is in helping fast growing consumer subscription technology such as Flo Health Inc, the world's largest health app, and early-stage technology companies such as Depop and Nextdoor
• The Go To Market implementation will identify the growth levers to get elevate.io widely distributed
• elevate.io is a pro video editing tool which is simple and easy to use. The Go To Market implementation will also focus on getting elevate.io to as many user teams as possible
• The total addressable market for elevate.io is huge due to it being online and collaborative
• There has been a proliferation in the use of video within marketing, as:

o over 90%1 of businesses use video as a marketing tool; and

o there are over 65 million2 YouTube content creators

Product update

• Continual improvements have been made to elevate.io since the last update, including:

o new shape generator which helps users with graphics;

o enhanced text features, including multi-line, line heights and line spacing; and

o performance improvements

• New features and functionality are continually being added
• The Company is on track to launch the payment gateway for elevate.io in Q1 2025

Sources:

1 https://www.wyzowl.com/sovm-results-2024/

2 https://www.demandsage.com/youtube-creator-statistics/