Shareholder presentation

Blackbird plc (AIM:BIRD), the technology licensor, developer and seller of market-leading cloud native video editing platform, Blackbird, and developer of the multiplayer video editor in a browser, elevate.io, held its 2024 Annual General Meeting (the "AGM") on Tuesday, 18 June 2024.

Following the formal part of the AGM the Company gave a presentation to shareholders attending the AGM and a copy of the presentation and a recording of the online meeting can be found at www.blackbird.video/investor-relations/. At the AGM Sumit Rai (Chief Product Officer) and Stephen Streater (Chief Technology Officer) gave demonstrations of the new features in elevate.io and introduced the Blackbird Player as a publishing destination from elevate.io.

The key messages from the shareholder presentation focused on elevate.io and included:

• elevate.io is being developed through a strategy of product led growth ("PLG"), which involves high-quality product engineering being undertaken prior to driving free user adoption, user retention and then monetisation:

o successful companies in parallel industries, including Figma and Canva, have seen rapid adoption following a PLG strategy and achieved significant market valuations; and

o a rapid development release cycle ensures continuous features, functionality and performance improvements.

• Significant progress has been made in the last year with elevate.io moving into general access in March 2024:

o elevate.io is early to market, with few direct competitors in online multiplayer video creation, and has high hundreds of early adopters in advance of marketing giving useful usage data;

o with a market size of US$250 billion[1] in April 2023 set to double by 2027, the creator economy market opportunity is huge and growing fast;

o the Serviceable Addressable Market for elevate.io is US$6.9 billion; and

o the Company currently anticipates that a payment gateway for elevate.io will be introduced in Q1 2025.

• Blackbird's patented technology, pedigree in the Media and Entertainment market and experienced team gives them the credentials to be successful in developing a product for the Creator Economy market.
• Blackbird is well capitalised with circa £6 million of cash reserves.

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