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Clarification Statement

In brief · summary, not quotable

Brave Bison Group PLC has issued a clarification statement regarding its firm offer to acquire System1 Shares, emphasizing that consultations with System1 Shareholders representing approximately 14% of the issued share capital do not imply support for the offer, as Brave Bison has not sought or received any letters of support. The company also noted that as of 29 July 2026, Brave Bison had 116,319,751 shares in issue, admitted to trading on AIM.

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Brave Bison has this morning announced (the "Announcement") a firm offer to acquire all of the issued and to be issued System1 Shares not already owned by Brave Bison (the "Offer").

The Announcement contained a statement that Brave Bison, together with its advisers, has consulted System1 Shareholders representing approximately 14 per cent. of System1's issued share capital. Brave Bison has been asked by the Takeover Panel to clarify that this statement should not be read as stating, inferring or suggesting that any shareholders are supportive of the Offer. Brave Bison has not sought nor received any letters of support in respect of the Offer.

The LEI of Brave Bison is 213800BEII7EWIN8X308 and the LEI of System1 is 213800TDLR42C3Q9ZB74.

Rule 26.1 Disclosure

Requesting Hard Copy Documents

Rule 2.9 Disclosure

Other Disclosure Requirements of the Takeover Code

Disclaimers

Cleaned text: letterheads, contacts and legal notices removed. View the original announcement ↗ · Company filings. Not investment advice.

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