Major Contract Win
Brave Bison Group PLC has announced a significant multi-year partnership between its MiniMBA marketing skills platform and Omnicom Group Inc., which will involve over 1,000 Omnicom Oceania employees completing the MiniMBA program. This collaboration represents a substantial investment in marketing capabilities across Australia and New Zealand, building on MiniMBA's recent success with a major global food and beverage client. The company notes that this RNS Reach announcement does not contain information considered to have a significant impact on the Group's performance expectations.
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MiniMBA, the marketing skills and training platform, is pleased to announce a multi-year partnership with Omnicom Group Inc., the world's largest advertising holding company.
The initiative is focussed on Omnicom Oceania and will see more than 1,000 employees complete the MiniMBA, one of the largest coordinated investments in marketing capability across Australia and New Zealand.
The news builds on MiniMBA's February 2026 milestone of landing its largest-ever contract with a global food and beverage giant. Since being acquired by Brave Bison in August 2025, the business has been substantially transformed and relaunched.
Mark Ritson, Founder of MiniMBA, commented:
"You don't often see this level of commitment to marketing effectiveness within a single organisation. This is about embedding a consistent way of thinking at scale across markets, clients and teams and that has the potential to materially lift the standard of marketing in the region. This isn't training for training's sake. When you put more than a thousand people through a rigorous, evidence-based program like the MiniMBA, you're improving decision-making at scale. That leads to better strategy, better allocation of budget, and ultimately, better commercial outcomes.
We know that around 95% of participants don't just enjoy the program, it makes them a better marketer almost immediately. It's exciting to think about what Omnicom Oceania will be able to deliver for clients with this level of capability embedded across its teams."
This is an RNS Reach announcement and the information contained is not considered to have a significant impact on management's expectations of the Group's performance. RNS Reach is an investor communication service aimed at assisting listed and unlisted (including AIM quoted) companies to distribute non-regulatory news releases into the public domain. Information required to be notified under the AIM Rules for Companies, Market Abuse Regulation or other regulation would be disseminated as an RNS regulatory announcement and not on RNS Reach.
Cleaned text: letterheads, contacts and legal notices removed. View the original announcement ↗ · Company filings. Not investment advice.