Holding(s) in Company
Brave Bison Group Plc has acquired a major holding in System1 Group Plc, now holding 27.85% of the voting rights, which equates to 3,534,010 shares. This notification follows an acquisition of voting rights, with the threshold crossed on March 2, 2026. Brave Bison Group Plc is not controlled by any other entity and does not control any other undertakings holding an interest in System1 Group Plc. The total number of voting rights in System1 Group Plc is reported as 12,689,073.
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| 1a. Identity of the issuer or the underlying issuer of existing shares to which voting rights are attached ii : | System1 Group Plc |
- Please indicate if the issuer is a non-UK issuer (please mark with an "X" if appropriate)
Non-UK issuer
- Reason for the notification (please mark the appropriate box or boxes with an "X")
| An acquisition or disposal of voting rights | X |
An acquisition or disposal of financial instruments
An event changing the breakdown of voting rights
Other (please specify) iii :
Details of person subject to the notification obligation iv
| Name | Brave Bison Group Plc |
| City and country of registered office (if applicable) | London, United Kingdom |
Full name of shareholder(s) (if different from 3.) v
Name
City and country of registered office (if applicable)
| 5. Date on which the threshold was crossed or reached vi : | 02/03/2026 |
| 6. Date on which issuer notified (DD/MM/YYYY): | 02/03/2026 |
- Total positions of person(s) subject to the notification obligation
| Resulting situation on the date on which threshold was crossed or reached | 27.85% | N/A | 27.85% | 3,534,010 |
| Position of previous notification (if applicable) | N/A | N/A | N/A | |
| A: Voting rights attached to shares | ||||
| Class/type of shares ISIN code (if possible) | Number of voting rights ix | % of voting rights | ||
| Direct (DTR5.1) | Indirect (DTR5.2.1) | Direct (DTR5.1) | Indirect (DTR5.2.1) | |
| GB00B1GVQH21 | 3,534,010 | 27.85% | ||
| SUBTOTAL 8. A | 3,534,010 | 27.85% | ||
B 1: Financial Instruments according to DTR5.3.1R (1) (a)
SUBTOTAL 8. B 1
B 2: Financial Instruments with similar economic effect according to DTR5.3.1R (1) (b)
SUBTOTAL 8.B.2
In case of proxy voting, please identify:
Name of the proxy holder
The number and % of voting rights held
The date until which the voting rights will be held
Additional information xvi
Based on the reported 12,689,073 voting rights
| Place of completion | London, United Kingdom |
| Date of completion | 02/03/2026 |
Cleaned text: letterheads, contacts and legal notices removed. View the original announcement ↗ · Company filings. Not investment advice.