AGM Statement

Brave Bison, the next-generation marketing and technology partner for global brands, is pleased to provide the following statement ahead of the Company's Annual General Meeting to be held at 10am today.

Underlying trading in the first five months of 2025 has been in line with expectations, and the Board is very pleased to report strong progress in pursuit of Brave Bison's strategic goals. Four acquisitions have been announced since the start of the year, each improving Brave Bison's competitive advantage and enhancing the Company's position as the go-to marketing and technology partner for ambitious CMOs.

Engage Digital Partners, acquired in January 2025, has bolstered our Sport & Entertainment practice and given us an enviable roster of new clients including some of the largest sports organisations in the world: Real Madrid, Formula 1 and ICC. Builtvisible, acquired in March 2025, improves our capability in performance marketing: specifically search engine optimisation, which has become a key focus area for brands looking to stay ahead as Google evolves its core search products to include AI. The Fifth, acquired in April 2025, gives us more exposure to influencer marketing, one of the fastest growing segments of our market, and marks our strategic partnership with News Corp., the global media company, as a shareholder and client. All three of these acquisitions are being integrated into our operating platform and three existing business units: Brave Bison, SocialChain and Sport & Entertainment.

Acquisition of MiniMBA & Placing

MiniMBA, the fourth acquisition of the year and Brave Bison's largest ever transaction, is expected to complete in July 2025. MiniMBA is a marketing skills and training platform that provides MBA-level education through an online learning portal. Over 40,000 marketers have taken MiniMBA courses since inception, including leaders from American Express, McDonald's, Google, British Airways, Nestle and Salesforce.

MiniMBA will form the cornerstone of a new skills and capabilities practice that will sit alongside, but operate independently from, Brave Bison's existing marketing and technology operations. This new practice will allow Brave Bison to better service CMOs, cementing the Company as the marketing and technology partner-of-choice for future-focused brands.

In order to finance the acquisition of MiniMBA, Brave Bison has conditionally raised gross proceeds of £13.5 million by way of an oversubscribed placing and subscription of new ordinary shares to new and existing institutional and other investors. As part of this fundraising, Mark Ritson, founder of MiniMBA, has personally invested £2.0 million immediately, and will invest a further £2.0 million into Brave Bison over the next 24 months, becoming a strategic shareholder and long-term partner for the business.

The Board would like to thank Brave Bison's shareholders and dedicated employees for their continued support over the past 12 months. We look forward to providing a further update with the publication of the Company's Interim Results in September 2025.