Response To Rule 2.8 Announcement By Brave Bison

MISSION Group plc (AIM: TMG), notes the announcement released earlier today by Brave Bison Group plc ("Brave Bison") confirming that it does not intend to make an offer for MISSION. As a result, Brave Bison is bound by the restrictions set out in Rule 2.8 of the Takeover Code.

The board of MISSION is confident in MISSION's standalone prospects. As previously announced on 17 January 2024, the Board of MISSION has set out how it expects to realise value for MISSION's shareholders through its standalone strategy and execution of the Group's Value Restoration Plan, which is now well underway. The Board of MISSION also remains confident that during the remainder of the year, it will deliver on its plan to reduce leverage.

Simon Bridges / Julie Langley / Andrew Potts / Harry Rees

Canaccord Genuity Limited, which is authorised and regulated in the United Kingdom by the FCA, is acting as financial adviser and corporate broker exclusively for MISSION and for no one else in connection with the Revised Possible Offer and will not regard any other person as its client in relation to the matters referred to in this announcement and will not be responsible to anyone other than MISSION for providing the protections afforded to clients of Canaccord Genuity Limited, nor for providing advice in relation to the Revised Possible Offer or any other matter referred to in this announcement.

Publication of this announcement