Trading Update

B90 Holdings plc (AIM: B90), a performance marketing and MarTech business, today provides a trading update for the six months ended 30 June 2026 ("H1-26"), ahead of the publication of its interim results in September 2026.

Trading during H1-26 has remained strong, with the Group continuing to execute against its strategy of building a scalable, AI-enabled performance marketing platform.

The Board expects revenue for the period to be ahead of management expectations, driven by the strong performance of its core iGaming business and the ongoing optimisation of its proprietary AI-driven marketing platform.

The Group has continued to invest in both marketing and technology, particularly in AI automation and machine learning capabilities, which have been further embedded across campaign management and operational workflows. This will help to improve the success of campaigns, allowing for better decision-making and making it easier to scale the business.

As a result of this investment, the Board expects EBITDA for H1-26 will remain comparable to the previous year. The Board believes that prioritising investment in technology and customer acquisition will lead to significantly greater long-term shareholder value.

Alongside its core iGaming operations, the Group is progressing a number of pilot programmes to evaluate the application of its technology platform across adjacent industry sectors. These initiatives are developing positively but remain at an early stage and are not expected to contribute materially to revenues during the current financial year.

The Board remains confident in the Group's outlook with the core iGaming business continuing to provide a profitable and highly cash-generative foundation. As artificial intelligence increasingly reshapes digital customer acquisition, management believes that B90's combination of proprietary technology, automation and operational expertise positions the Group extremely well to deliver sustainable long-term growth.

Ronny Breivik, Chief Executive Officer of B90 Holdings plc, commented:

"The business has performed strongly in the first half of the year, with revenue continuing to grow. Our focus remains on building long-term value, investing in our AI platform, marketing, and technology to lay the groundwork for future growth. While this investment is expected to stabilise short-term profitability, it strengthens our competitive edge and enhances our long-term earnings potential. Our iGaming business is thriving, providing the ideal setting to refine our technology. Additionally, we are continuing to explore promising new sectors for our platform, broadening its commercial reach. With a strong balance sheet and scalable model, we are very optimistic about the Group's future and financial outlook."

The information communicated in this announcement is deemed by the Company to constitute inside information on as stipulated under the Market Abuse Regulation (EU) No. 596/2014 as it forms part of United Kingdom domestic law by virtue of the European Union (Withdrawal) Act 2018, as amended.