Director/PDMR Shareholding
Camelot Capital Partners LLC, a person closely associated with ASOS Plc's Deputy Chair William Barker, purchased a total of 123,725 ordinary shares across multiple transactions between January 8th and January 13th, 2026. These purchases ranged in price from £2.895653 to £2.996059 per share, with the largest single transaction involving 91,935 shares for £266,211.86. Following these acquisitions, Camelot Capital Partners LLC now holds 18,579,124 ASOS shares.
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ASOS Plc (the "Company") announces that it has been notified by William Barker, Deputy Chair, that Camelot Capital Partners LLC, a PCA to William Barker, purchased a total of 123,725 ordinary shares of 3.5 pence each in the capital of the Company ("Shares") across the transactions set out below. Following the transactions, Camelot Capital Partners LLC holds 18,579,124 Shares.
| 1 | Details of the person discharging managerial responsibilities/person closely associated | ||
| a) | Name | Camelot Capital Partners LLC | |
| 2 | Reason for the notification | ||
| a) | Position/status | PCA to William Barker (PDMR) | |
| b) | Initial notification / Amendment | Initial notification | |
| a) | Name | ASOS Plc | |
| b) | Legal Entity Identifier | 213800H8DBB8JSKDW630 | |
| a) | Description of the financial instrument, type of instrument Identification code | Ordinary Shares of 3.5 pence each GB0030927254 | |
| b) | Nature of the transaction | Purchase of Shares | |
| c) | Currency | GBP | |
| d) | Price(s) and volume(s) | Price(s) | Volume(s) |
| 2.941509 | 26,818 | ||
| e) | Aggregated information - Aggregated volume - Price - Aggregated total | 26,818 2.941509 £78,885.39 | |
| f) | Date of the transaction | 8 January 2026 | |
| g) | Place of the transaction | London Stock Exchange | |
| 1 | Details of the person discharging managerial responsibilities/person closely associated | ||
| a) | Name | Camelot Capital Partners LLC | |
| 2 | Reason for the notification | ||
| a) | Position/status | PCA to William Barker (PDMR) | |
| b) | Initial notification / Amendment | Initial notification | |
| a) | Name | ASOS Plc | |
| b) | Legal Entity Identifier | 213800H8DBB8JSKDW630 | |
| a) | Description of the financial instrument, type of instrument Identification code | Ordinary Shares of 3.5 pence each GB0030927254 | |
| b) | Nature of the transaction | Purchase of Shares | |
| c) | Currency | GBP | |
| d) | Price(s) and volume(s) | Price(s) | Volume(s) |
| 2.965725 | 3,787 | ||
| e) | Aggregated information - Aggregated volume - Price - Aggregated total | 3,787 2.965725 £11,231.20 | |
| f) | Date of the transaction | 9 January 2026 | |
| g) | Place of the transaction | London Stock Exchange | |
| 1 | Details of the person discharging managerial responsibilities/person closely associated | ||
| a) | Name | Camelot Capital Partners LLC | |
| 2 | Reason for the notification | ||
| a) | Position/status | PCA to William Barker (PDMR) | |
| b) | Initial notification / Amendment | Initial notification | |
| a) | Name | ASOS Plc | |
| b) | Legal Entity Identifier | 213800H8DBB8JSKDW630 | |
| a) | Description of the financial instrument, type of instrument Identification code | Ordinary Shares of 3.5 pence each GB0030927254 | |
| b) | Nature of the transaction | Purchase of Shares | |
| c) | Currency | GBP | |
| d) | Price(s) and volume(s) | Price(s) | Volume(s) |
| 2.996059 | 1,185 | ||
| e) | Aggregated information - Aggregated volume - Price - Aggregated total | 1,185 2.996059 £3,550.33 | |
| f) | Date of the transaction | 12 January 2026 | |
| g) | Place of the transaction | London Stock Exchange | |
| 1 | Details of the person discharging managerial responsibilities/person closely associated | ||
| a) | Name | Camelot Capital Partners LLC | |
| 2 | Reason for the notification | ||
| a) | Position/status | PCA to William Barker (PDMR) | |
| b) | Initial notification / Amendment | Initial notification | |
| a) | Name | ASOS Plc | |
| b) | Legal Entity Identifier | 213800H8DBB8JSKDW630 | |
| a) | Description of the financial instrument, type of instrument Identification code | Ordinary Shares of 3.5 pence each GB0030927254 | |
| b) | Nature of the transaction | Purchase of Shares | |
| c) | Currency | GBP | |
| d) | Price(s) and volume(s) | Price(s) | Volume(s) |
| 2.895653 | 91,935 | ||
| e) | Aggregated information - Aggregated volume - Price - Aggregated total | 91,935 2.895653 £266,211.86 | |
| f) | Date of the transaction | 13 January 2026 | |
| g) | Place of the transaction | London Stock Exchange |
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