Licensing agreement with Morrisons for food range

Applied Nutrition plc, a leading sports nutrition, health and wellness brand, is delighted to announce its first out-licensing deal through an exclusive, three-year agreement with Morrisons. The arrangement will see Morrisons formulate, produce and sell Applied Nutrition branded meals and food products.

The deal will initially involve the launch of 53 products across c.400 Morrisons supermarket stores in the UK from early January 2026, with a plan to launch more products later in the year. The high-protein, product range will include balanced ready-meals, food-to-go sandwiches and salads, breads and cheeses. The range will include the UK's first supermarket exclusive range of GLP-1 friendly ready meals.

This licensing agreement requires no capital expenditure, supports the Company's strategy to increase brand awareness, product range and distribution, which aligns with the vision of becoming the world's most trusted and innovative sports nutrition, health and wellness brand.

Thomas Ryder, CEO of Applied Nutrition, said: "We're excited to be partnering with Morrisons for our first out-licensing deal, a testament to the strength of our brand and the growing consumer demand for convenient, high-protein food choices. This is a great opportunity to reach new audiences and enable existing customers to deepen their engagement with our brand. We've enjoyed working with Morrisons, combining their expertise in food development with our deep customer understanding to create a unique product range designed to support people in achieving their wellness goals."

Lizzy Massey, Own Brand Director at Morrisons comments: "We know our customers are increasingly seeking high-protein, functional foods that fit seamlessly into their everyday lives - at home, at work, or on the move. We are delighted to be partnering with Applied Nutrition, a highly trusted, fast-growing brand in the health space, and this exclusive range enables us to provide even more choice and great value to our customers."

Morrisons has a rich history that dates back to 1899 when William Morrison first opened an egg and butter stall in Bradford. 125 years on, customers continue to enjoy our great quality British food and our Market Street heritage is clear to see in our c. 500 stores where skilled colleagues such as our butchers, fishmongers, and bakers proudly make and serve customers fresh food every day.

As well as our supermarkets, we also have 1,700 Morrisons Daily convenience stores - around 700 of which are franchise stores - and an online delivery service where our customers can order their groceries from the comfort of their own home and have them delivered by us or one of our partners including Amazon, Deliveroo and Just Eat.

We have a strategic partnership with Myton Food Group, packing and processing fresh meats and fish, savoury and sweet pies, fruit and veg, flower bouquets, bread and more across 18 sites. Our unique relationship means we're proud to be British farming's single biggest direct customer.

Our wholesaler business serves customers across the UK and further afield through our extensive network of national and regional distribution depots.

Morrisons employs around 95,000 colleagues.