The British and Irish Lions Data Analytics Partner

ActiveOps Announced as Official Data Analytics Partner of The British & Irish Lions and the Qatar Airways British & Irish Lions Men's Tour to Australia 2025

ActiveOps plc (AIM: AOM), a global leader in AI-driven Decision Intelligence for banking, insurance, BPOs and healthcare organisations becomes the Official Data Analytics Partner of The British & Irish Lions and the Qatar Airways British & Irish Lions Men's Tour to Australia 2025.

The agreement will see the ActiveOps branding on screen as the presenting partner for the match data analytic graphics across the television broadcasters in UK & Ireland, Australia, South Africa and the worldwide television feed.

Bhavesh Vaghela, Chief Marketing Officer of ActiveOps, commented, "The British & Irish Lions Tour is an iconic sporting event unlike any other, and we are thrilled to be involved. Like us, the Lions know that analytics plays a vital role in driving performance on and off the pitch, and this is a fantastic opportunity to showcase our brand on a global stage."

Tom Halsey, Chief Commercial Officer of The British & Irish Lions, added, "We welcome ActiveOps on board for their first British & Irish Lions Tour. ActiveOps are renowned for using data and analytics and AI to drive operational performance and we look forward to working together as we head to Australia."