New Brand Activation in Austin, Texas

Aeorema Communications plc (AIM: AEO) is pleased to announce that its leading brand experience agency, Cheerful Twentyfirst, is delivering a major new project at this week's SXSW (South by Southwest) festival in Austin, Texas. This marks Cheerful Twentyfirst's first activation at the internationally recognised event.

Collaborating with a leading lifestyle magazine publisher, Cheerful Twentyfirst is supporting the delivery of an after-hours brand experience designed to elevate the brand's presence, build affinity as a leading media house, and nurture advertorial relationships among a growing marketing audience.

The activation will welcome guests into a '90s-inspired editorial after-party, designed to evoke true "FOMO" (fear of missing out) among Austin's festival crowd.

Georgina Burrows, Global Strategy Director at Cheerful Twentyfirst, commented: "This was a fantastic brief and an opportunity to create something truly distinctive. Our client had a clear vision from the outset and we are delighted to help them deliver a creative differentiator within Austin's highly experiential landscape."

Steve Quah, CEO of Aeorema Communications plc, added: "We have a wonderful creative synergy with this client. We started working together at Cannes Lions, and to now be trusted with their Austin activation speaks volumes about the partnerships and expertise we're building. The project marks another significant step in the Group's U.S. growth strategy, reinforcing our expanding footprint and continued momentum in the market."